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The Attribution Panel in CJA

In Customer Journey Analytics (CJA)—a tool in Adobe Experience Platform—the Attribution Panel is a feature used to analyze how different touchpoints contribute to outcomes (like purchases, sign-ups, or other conversions) along...

Step-by-Step: Build Real-Time Conversion Dashbo...

🧱 Step 1: Prepare Your CJA Connection Ensure your CJA connection includes: Experience Events for: Campaign touchpoints (e.g., AJO email or push) Trip bookings (with trip_type, trip_duration, etc.) Profile data...

how to track conversions from users who were pr...

🧠 Assumptions You have: Identified users with a drop in trip length (e.g., through CJA or a segment in AEP). Run a personalized journey or campaign through AJO to encourage...

Batch vs Real time Journeys in Adobe Journey Op...

🔹 What Are Batched Journeys in Adobe Journey Optimizer? Batched Journeys are non-real-time journeys in Adobe Journey Optimizer (AJO) that are triggered by a scheduled audience or batch event, rather...

Scheduled audience in Adobe Journey Optimizer (...

Creating a scheduled audience in Adobe Journey Optimizer (AJO) means setting up an audience that is evaluated at specific intervals (e.g., daily, weekly) rather than in real time. These audiences...

Find Customers with Short-trip, not yet returne...

🔹 1. Segment: "Short-trip, not yet returned" Goal: Identify customers who took a short cruise and haven’t booked another trip in 4 months. a. Define Segment in RT-CDP or AEP...