News

Promote 3-5 day cruises more aggressively to fi...

🚀 Why Insights Matters 1. Optimize Marketing & Acquisition Campaigns If new guests tend to book shorter cruises, that’s a low-barrier entry point into cruising. Cruiselines can: Promote 3-5 day...

How to Generate a Trend Analysis Report in CJA

✅ Step 1: Create a New Project or Open Existing One Go to Adobe CJA and sign in. Click on Projects > Create New Project or open an existing project....

Track how a Spring Sale campaign influenced dai...

🔍 Business Questions: How did revenue and order volume trend before, during, and after the Spring Sale? Was there a spike in purchases or visits from campaign-specific traffic? Which channels...

How to make a Line Chart in CJA?

Line Chart is best suited for tracking customer purchase trends over time because: It visually shows changes in metrics like purchase volume or revenue across time (e.g., days, weeks, months)....

What Is the Cohort Analysis Report Used For?

In Customer Journey Analytics (CJA)—part of Adobe Experience Platform—a Cohort Analysis report is used to understand and analyze user behavior over time, focusing on groups (or "cohorts") of users who share...

The Data Dictionary in Adobe Customer Journey A...

The Data Dictionary in Adobe Customer Journey Analytics (CJA) allows you to view detailed information about a component, including its description, similar components, and other components it is frequently used...