Scheduled audience in Adobe Journey Optimizer (AJO)

Creating a scheduled audience in Adobe Journey Optimizer (AJO) means setting up an audience that is evaluated at specific intervals (e.g., daily, weekly) rather than in real time. These audiences are typically used for batch-based marketing campaigns like newsletters, re-engagement emails, or birthday offers.

Here’s how you can create a scheduled audience in Adobe Journey Optimizer:

🔹 Step-by-Step: Create a Scheduled Audience in AJO

1. Navigate to the Audiences Section

  • Go to Adobe Experience Platform.
  • From the left-hand menu, choose Audiences.

2. Create a New Audience

  • Click on Create Audience.
  • Choose Rule-based audience.
  • Build your audience using profile attributes, events, segments, or other criteria.
  • Example: Birthday is within the next 7 days or Last purchase > 90 days ago.

3. Set Evaluation Frequency

  • After defining your audience, scroll to the Evaluation settings.
  • Choose Scheduled Evaluation.
  • Set your schedule:
    • Frequency: Daily, Weekly, Monthly.
    • Time of Day: When you want the audience to be refreshed.
    • Time Zone: Based on your campaign or regional preference.

4. Save and Publish

  • Click Save.
  • Review your audience definition and schedule.
  • Click Publish to activate the audience.

5. Use the Audience in AJO Journey

  • In Adobe Journey Optimizer, go to Journeys.
  • Create or edit a journey.
  • Add a Read Audience activity as the entry source.
  • Select your scheduled audience from the list.
  • The journey will trigger based on the schedule you defined.

✅ Tips

  • You must have Real-Time Customer Profile enabled for scheduled audiences to work.
  • Scheduled audiences are ideal for use with batch journeys rather than real-time journeys.
  • You can preview and estimate audience size before publishing.
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