Find Customers with Short-trip, not yet returned in a cruiseline

🔹 1. Segment: "Short-trip, not yet returned"

Goal: Identify customers who took a short cruise and haven’t booked another trip in 4 months.

a. Define Segment in RT-CDP or AEP Segmentation Service

• Rules:
  • Trip Type = "Short Cruise"
  • Booking Date = >4 months ago
  • No subsequent booking in the last 4 months

b. Tools:

• Adobe Experience Platform (AEP) → Use audience segmentation UI or Query Service.

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🔹 2. Trigger: 4 Months After Initial Short Cruise

Goal: Trigger a journey 4 months post-trip.

a. Use Journey Optimizer (AJO)

• Create a scheduled audience OR
• Use an event-based trigger from RT-CDP if profile enrichment includes trip history.

b. Conditions:

• Evaluate time since last_short_cruise_date = 120 days
• No new_booking exists

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🔹 3. Action: Email + In-App Message

a. Design Touchpoints in AJO

• Email:

  • Content: “Exclusive 7-Day Escape Just for You”
  • Personalize with name, past cruise, dynamic offers

• In-App Message:

  • Trigger when user opens app
  • Message: Carousel or popup with the same offer

b. Assets Required:

• Responsive email template
• Mobile in-app messaging creative (banner, popup, or modal)
• Dynamic content support (e.g., next best offer)

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🔹 4. Follow-up: Show Tailored Landing Page

a. Personalized Landing Page

• Built in Adobe Experience Manager (AEM) or another CMS
• Use URL parameters or Experience Fragment personalization for:
  • Greeting by name
  • Recommended cruise
  • Countdown or time-sensitive CTA

b. Link Email/In-App → Landing Page

• Include tracking parameters (e.g., utm_campaign=7dayescape)

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🔹 5. Track Conversion in Customer Journey Analytics (CJA)

a. Set Up Conversion Events

• Define "conversion" (e.g., booking confirmation page view or transaction success)
• Use Adobe Analytics → send events to CJA

b. Create Workspace in CJA

• Pathing report from email open → click → landing → booking
• Attribution model: Identify what drove the conversion
• Segment overlap: See which segments respond best

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✅ Summary Workflow