Batch vs Real time Journeys in Adobe Journey Optimizer

🔹 What Are Batched Journeys in Adobe Journey Optimizer?

Batched Journeys are non-real-time journeys in Adobe Journey Optimizer (AJO) that are triggered by a scheduled audience or batch event, rather than reacting instantly to a user’s behavior or profile change.

🧠 Think of It Like This:

  • Real-time journey: "User adds a product to cart → Send email immediately"
  • Batched journey: "Every morning at 8 AM → Send birthday email to people whose birthday is in 7 days"

🔄 How Batched Journeys Work:

  1. Audience is evaluated on a schedule (e.g., daily at 8 AM).
  2. Users who meet the criteria at that time are pulled into the journey.
  3. The journey delivers personalized messaging or actions to those users (email, SMS, push, etc.).
  4. The journey does not listen in real-time; it only acts when the batch runs.

📌 Use Cases for Batched Journeys:

  • Birthday or anniversary campaigns
  • Re-engagement campaigns (e.g., "No purchase in last 60 days")
  • Monthly newsletters
  • Loyalty program updates
  • Seasonal or promotional offers

🛠 How to Use Batched Journeys in AJO:

  1. Create a Scheduled Audience in Adobe Experience Platform.
  2. Build a new Journey in AJO.
  3. Select Audience as Entry Source.
  4. Choose the Scheduled Audience you created.
  5. Add activities (Email, Wait, Conditions, etc.).
  6. Publish the journey.

✅ Key Benefits:

  • Great for campaigns that don’t need real-time triggers
  • Easier to control and plan delivery schedules
  • Can handle large groups of users at once
Back to blog