How to make a Line Chart in CJA?

Line Chart is best suited for tracking customer purchase trends over time because:

  • It visually shows changes in metrics like purchase volume or revenue across time (e.g., days, weeks, months).

Awesome! Here’s a step-by-step guide to building a Line Chart for tracking customer purchase trends over time in Adobe Customer Journey Analytics (CJA):

🔧 Step 1: Open a New or Existing Project

  1. Log in to CJA.
  2. Go to Projects and either:
    • Click Create New Project or
    • Open an existing one where you want to add the line chart.

📈 Step 2: Add a Freeform Panel with a Line Visualization

  1. From the left panel, drag a Freeform Table into your workspace.
  2. On the top-right of that table, click the chart icon and select Line as the visualization type.

📊 Step 3: Configure Dimensions and Metrics

  • Dimension (X-axis):
    Drag and drop a Time dimension (e.g., Day, Week, Month) into the rows section of the table.

  • Metric (Y-axis):
    Drag Purchase-related metrics, such as:

    • Revenue
    • Orders
    • Purchases
    • Units Sold into the columns section.

💡 Tip: You can add multiple metrics if you want to compare them together on the same chart.

🔍 Step 4: Apply Filters or Segments (Optional)

  • Add a Segment (e.g., “Returning Customers” or “Region = California”) if you want to narrow the view.
  • Use drop-down filters above the panel to adjust for time range, device type, campaign, etc.

🎨 Step 5: Customize Your Chart

  • Add a title to your chart.
  • Adjust colors or labels if needed.
  • Hover over the line points to see detailed values for each time unit.

✅ Step 6: Save & Share

  • Click Save on the top right.
  • Use Share > Share Link to send it to your team.
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