These examples help you to understand Dimensions and Metrics in AEP/CJA/AJO

Dimensions

Metrics

Dimension-Metric Relationship

Page Name

Page Views

Measure how many times each page was viewed

Product Category

Unique Visitors

Track the number of visitors for each product category

Campaign Name

Sessions

Measure the number of sessions attributed to each campaign

Channel Type

Time Spent on Site

Analyze session counts across different channel types

Device Type

Bounce Rate

Determine bounce rate by device type

Browser

Conversion Rate

Identify most used browsers by bounce rate

Operating System

Revenue

Track session count by operating system

Country

Orders

Measure revenue by country

City

Units Sold

Count unique visitors in each city

Referrer Domain

Cart Additions

Measure visits from each referrer domain

Visitor ID

Cart Removals

Track sessions per visitor ID

Session ID

Product Views

Analyze actions taken in each session

Customer Type (New/Returning)

Click-Through Rate (CTR)

Compare conversion rate between new and returning customers

Membership Status

Email Opens

Analyze average order value by membership status

Loyalty Tier

Email Clicks

Track revenue generated by loyalty tier

Gender

Push Notifications Sent

Break down engagement metrics by gender

Age Group

Push Notifications Opened

Segment performance by age group

Checkout Step

Video Plays

Measure drop-off at each checkout step

Order Status

Video Completions

Track orders by order status

Payment Method

Form Submissions

Compare revenue by payment method

Shipping Method

Form Errors

Analyze shipping method preference by order count

Day of Week

Downloads

Break down sessions by day of the week

Hour of Day

Searches

Analyze behavior by hour of day

Entry Page

Internal Searches

Track page entries per entry page

Exit Page

Social Shares

Identify common exit pages and their session counts

Internal Search Term

Likes

Analyze internal search frequency by term

Product Name

Comments

Measure product views by product name

Product SKU

Shares

Track units sold by product SKU

Product Color

Scroll Depth

Compare cart additions by product color

Product Size

Time on Page

Measure product sales by size

Add to Cart Event Source

Error Occurrences

Determine event sources for cart additions

Cart Abandonment Reason

Abandoned Carts

Analyze abandonment reasons by count

App Version

Checkout Starts

Segment app launches by app version

Mobile Carrier

Checkout Completions

Track user activity by mobile carrier

Push Notification Title

App Installs

Measure opens per push notification title

Email Subject Line

App Launches

Analyze open rate by email subject line

Promo Code Used

Crash Count

Compare usage of promo codes by sessions

Form Field Name

Custom Events

Track submissions by form field

Form Error Type

Revenue per Visit

Measure form error count by type

Video Title

Average Order Value

Analyze video plays by video title

Video Category

Repeat Purchases

Measure completion rate by video category

Content Author

Subscription Signups

Track engagement by content author

Content Type

Trial Signups

Compare sessions by content type

Blog Category

Churn Rate

Break down pageviews by blog category

Sign-Up Method

Retention Rate

Track signups by method

Social Share Platform

Lifetime Value

Analyze shares by social platform

Survey Question

Customer Satisfaction Score

Measure responses by survey question

Survey Response

Net Promoter Score

Compare metrics by survey response option

Error Message

Survey Responses

Analyze error frequency by message type

A/B Test Variant

A/B Test Conversions

Compare conversions between A/B test variants