Represent the distribution of product categories purchased by customers in a specific region

The best visualization to represent the distribution of product categories purchased by customers in a specific region in Adobe Customer Journey Analytics (CJA) would be:

Bar Chart

A bar chart is ideal for showing the distribution of categories since it can clearly display the relative frequency or amount of purchases across different product categories. Each bar will represent a product category, and the height or length of the bar will indicate the number of purchases or sales for that category, making it easy to compare across categories.

Why other options are less suitable:

• A. Line Chart: Typically used to display trends over time, not for comparing distinct categories.
• B. Funnel Visualization: Used for visualizing the stages in a conversion process (e.g., lead generation to sale), not for category distribution.
• D. Scatter Plot: Used to show the relationship between two continuous variables, which doesn’t fit well for categorical data like product categories.

Hence, Bar Chart is the most appropriate visualization for this case.