Adobe Experience Platform Technical Questions

General Concepts

  1. What is the purpose of XDM in AEP?
  2. How does AEP handle Real-Time Customer Profiles?
  3. What are the key components of AEP?
  4. How does identity stitching work in AEP?
  5. What is the difference between batch and streaming ingestion in AEP?
  6. How does AEP ensure data governance?
  7. What are datasets in AEP, and how are they used?
  8. What are merge policies, and how do they work in AEP?
  9. What is a datastream, and what role does it play in AEP?
  10. What is the purpose of the Segmentation Service in AEP?

Data Ingestion and Transformation

  1. How do you configure data ingestion via APIs in AEP?
  2. What are the differences between JSON and Parquet ingestion formats?
  3. How do you validate schema compliance before ingestion?
  4. What are calculated metrics in AEP, and how are they created?
  5. How do you set up streaming data ingestion in AEP?
  6. What happens when data ingestion fails in AEP?
  7. How does AEP support ETL processes?
  8. What is the role of tags in AEP datasets?
  9. How do you ensure data quality during ingestion?
  10. Can you ingest data from a third-party CRM into AEP?

Identity and Profile Management

  1. How does AEP manage identities across multiple platforms?
  2. What are identity namespaces in AEP?
  3. How do you merge profiles for the same individual in AEP?
  4. What is the impact of incomplete identity stitching on customer profiles?
  5. What are edge identities, and how are they used in AEP?
  6. How do you handle duplicate profiles in AEP?
  7. How does AEP handle cross-device identities?
  8. What is the role of the Identity Graph in AEP?
  9. Can you update identity namespaces after data ingestion?
  10. How does AEP ensure data privacy in identity resolution?

Query Service

  1. What is AEP Query Service, and what are its use cases?
  2. How do you write SQL queries to retrieve specific profiles in AEP?
  3. How do you optimize performance for complex queries in AEP?
  4. Can you join multiple datasets using AEP Query Service?
  5. What is the role of datasets in Query Service queries?
  6. How can you export query results from AEP?
  7. What are the limits for query sizes and complexity in AEP?
  8. How do you schedule queries in AEP for regular analysis?
  9. Can Query Service be integrated with BI tools?
  10. How do you debug and resolve failed queries in AEP?

Advanced Use Cases and Integrations

  1. How do you integrate AEP with Adobe Analytics?
  2. How does AEP activate audience segments in Adobe Target?
  3. What are sandboxes in AEP, and how are they configured?
  4. How do you handle multi-region compliance in AEP?
  5. What is the purpose of the Data Science Workspace in AEP?
  6. How can AEP be integrated with non-Adobe platforms?
  7. What are event triggers, and how are they configured in AEP?
  8. How do you automate audience activation workflows in AEP?
  9. How do you implement GDPR and CCPA compliance for AEP data?
  10. What steps are involved in optimizing data ingestion pipelines for AEP?
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